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Jon Chu and Justin Bieber announcing the 'big' news on YouTube. Source: Jon Chu |
- which discloses Step Up 3D's Jon Chu as the new director for the projected movie and reveals its release date - is unfortunately innacurate, contradicting, 'old' and contains numerous typos.
Overall, it lacks appeal and fails to immediately engage readers – despite all the commotion and excitement that has become knowns as “the Bieber fever” since Bieber’s rapid ascent to fame.
Firstly, the lack of images creates a disadvantage for the article as it makes it harder for the audience to connect with the story. Young female teens worldwide – the principal target audience – would most likely be less inclined to click on the story link.
Secondly, the fact that Ryan affirms that Jon Chu AND then later on David Guggenheim (who was previously attached to the project but dropped out) will be the director for the biopic is an indication of poor research and editing skills. By extension, spelling mistakes including the words ‘memoir’ spelt as ‘memior’, and ‘Paramount’ spelt as ‘Paramoujnt’, only enhances and exposes the article’s weaknesses.
In terms of prose, while the beginning of the article follows the news style, the last paragraph appears to be slightly opinionated and written a little too ‘casually’, as Ryan seems “…sure plenty [of] males are going to be dragged to the opening of this film” and that Bieber won’t “…win any points with the male crowd”.
Moreover, the lengthy headline is not catchy enough and reflects a news angle that has been previously covered. Instead, it should have referenced Jon Chu as the new director. The article would have also been more effective with the addition of Chu’s YouTube video with Bieber, letting the audience know about the news.